ISSN:
1573-059X
Keywords:
decision-making
;
health care
;
involvement
;
stress
;
framing
Source:
Springer Online Journal Archives 1860-2000
Topics:
Economics
Notes:
Abstract This paper explores how consideration of the medical context can add newelements to marketing thought. Differences between the medical context andother consumer contexts are reviewed. The effects that the medical contexthas on the way traditional constructs such as involvement, affect andstress, uncertainty and satisfaction affect choice are discussed. Finally,emerging research in medical contexts where future discoveries could enhanceconsumer choice theory are presented.
Type of Medium:
Electronic Resource
URL:
http://dx.doi.org/10.1023/A:1007979923514
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