ISSN:
1662-9752
Source:
Scientific.Net: Materials Science & Technology / Trans Tech Publications Archiv 1984-2008
Topics:
Mechanical Engineering, Materials Science, Production Engineering, Mining and Metallurgy, Traffic Engineering, Precision Mechanics
Notes:
The transformation of Bocar Automotive Products from an aluminium productsfabricator to an innovative manufacturer supplying automakers with accessory product systems hasrequired the adaptation of forming processes and product capabilities to address the relatively smallvolumes in the Australian market, strategic change in the company’s target markets and culturalchange in its internal operations. The strategy for developing new capability in the casting andforming of aluminium alloy products has taken place over 5 years beginning with the bending ofextruded shapes, progressing into the forming of sheet aluminium alloys and the casting of bumperbar components, and finally into the integration of these processes into bumper systems for anumber of 4 Wheel Drive models. This paper describes the product design, metal forming andproduction changes that Bocar has introduced and integrated with its marketing strategy to becomea recognized innovator in the accessories market in Australia
Type of Medium:
Electronic Resource
URL:
http://www.tib-hannover.de/fulltexts/2011/0528/02/17/transtech_doi~10.4028%252Fwww.scientific.net%252FMSF.561-565.345.pdf
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