Publication Date:
2024-04-14
Description:
This report assesses empirical applications of web search data and discusses the prospective value such data can offer Army recruiting efforts. The authors examine three different tools—Google Trends, Google AdWords, and Google Correlate—that can be used to access and analyze readily available, anonymous data from Internet searches related to the Army and to Army service.
Keywords:
Technology
;
History
;
Business
;
thema EDItEUR::V Health, Relationships and Personal development::VS Self-help, personal development and practical advice::VSC Advice on careers and achieving success
;
thema EDItEUR::U Computing and Information Technology::UN Databases
;
thema EDItEUR::U Computing and Information Technology::UN Databases::UNF Data mining
;
thema EDItEUR::U Computing and Information Technology::UB Information technology: general topics::UBW Internet: general works
;
thema EDItEUR::N History and Archaeology::NH History::NHW Military history
Language:
English
Format:
image/jpeg
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