Electronic Resource
Bingley
:
Emerald
The @journal of product & brand management
13 (2004), S. 453-468
ISSN:
1061-0421
Source:
Emerald Fulltext Archive Database 1994-2005
Topics:
Economics
Notes:
When considering a price decrease in response to competitive pressures or stagnating demand, management may ask how much additional volume must be sold at the new price to match the current profit level. This "iso-profit" pricing problem has been studied extensively for single items manufactured using one resource. This paper solves three realistic extensions of the problem: when two or more items share a resource, when multiple items share multiple resources, and when resource vendors offer quantity discounts. Findings are summarized in 12 points, many of which are counterintuitive.
Type of Medium:
Electronic Resource
URL:
http://dx.doi.org/10.1108/10610420410560334
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