Electronic Resource
Bradford
:
Emerald
Journal of consumer marketing
14 (1997), S. 338-361
ISSN:
0736-3761
Source:
Emerald Fulltext Archive Database 1994-2005
Topics:
Economics
Notes:
Argues that to innovate is the only sure-fire way to ensure long-term stability, satisfy shareholder growth goals, maximize employee happiness, and stay at the forefront of industry. Identifies the contrarian views and guiding principles which are embraced by successfully innovative companies. Devises a process, involving five clearly-defined stages, to assist in new product development.
Type of Medium:
Electronic Resource
URL:
http://dx.doi.org/10.1108/07363769710179383
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