ISSN:
1573-059X
Keywords:
Group Decision Modeling
;
Group Choice Models
Source:
Springer Online Journal Archives 1860-2000
Topics:
Economics
Notes:
Abstract This paper summarizes some of the major issues related to group decision modeling. We briefly review the existing work on group choice models in marketing and consumer research. We draw some generalizations about which models work well when and use those generalizations to provide guidelines for future research.
Type of Medium:
Electronic Resource
URL:
http://dx.doi.org/10.1007/BF02404074
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