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  • 1
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    Blue ocean strategy : how to create uncontested market space and make the competition irrelevant (2005)
    Boston, Mass : Harvard Business School Press
    Details
    Keywords: Market segmentation. ; New products.
    Notes: Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy
    Pages: xv, 240 p.
    ISBN: 1-417-58905-1
    URL: http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=129668
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    E-Book (German National Licenses)
  • 2
    Electronic Resource
    Electronic Resource
    Value innovation: a leap into the blue ocean (2005)
    Bradford : Emerald
    The @journal of business strategy 26 (2005), S. 22-28 
    Details
    ISSN: 0275-6668
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Purpose - This paper reports the results of more than a decade-long research journey on how firms can go beyond competing to creating uncontested market space, or "blue oceans," that makes the competition irrelevant. Design/methodology/approach - Studies over 150 blue-ocean creations in over 30 industries spanning more than 100 years from 1880 to 2000. Analyzes not only winning business players that created blue oceans but also their less successful competitors. Searches for convergence among the strategic moves that created blue oceans and divergence between these moves and those of less successful players caught in the red ocean of bloody competition. Findings - Finds clear strategic patterns that united the strategic moves that created blue oceans and separated these from the strategic moves that left companies battling for incremental market share in red oceans of overcrowded markets. Practical implications - This paper addresses the following key questions: How can companies create blue oceans in an opportunity-maximizing, risk-minimizing way? What makes the creation of blue oceans increasingly imperative? Why has the field of strategy to date paid scant attention to how to reconstruct market boundaries to open up blue oceans of uncontested market space? Originality/value - This paper makes strides in filling a central void in the field of strategy. For the past 25 years the field of strategy has focused principally on how to build competitive advantages to beat the competition within established market boundaries. While important, with supply exceeding demand in more and more industries this often leads to a red ocean of bloody competition. Instead of battling rivals, companies need to go beyond this. They need to create blue oceans of uncontested market space to prosper in the future. This article gives an insight into how firms can achieve this.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/02756660510608521
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  • 3
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    Global Diffusion of the General Trading Company Concept (1986)
    Cambridge, Mass. : Periodicals Archive Online (PAO)
    Sloan management review. 27:4 (1986:Summer) 35 
    Details
    ISSN: 0019-848X
    Topics: Economics
    URL: http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&res_dat=xri:pao:&rft_dat=xri:pao:article:m158-1986-027-04-000004
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  • 4
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    Competition and the Management of Host Government Intervention (1987)
    Cambridge, Mass. : Periodicals Archive Online (PAO)
    Sloan management review. 28:3 (1987:Spring) 33 
    Details
    ISSN: 0019-848X
    Topics: Economics
    URL: http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&res_dat=xri:pao:&rft_dat=xri:pao:article:m158-1987-028-03-000004
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  • 5
    Electronic Resource
    Electronic Resource
    Intraregional foreign direct investment in the asian pacific region (1984)
    Springer
    Asia Pacific journal of management 2 (1984), S. 1-9 
    Details
    ISSN: 1572-9958
    Source: Springer Online Journal Archives 1860-2000
    Topics: Economics
    Notes: Abstract This article attempts to identify the emerging pattern of Foreign Direct Investment (FDI) and/or international production in the Asian Pacific region. The internationalisation of production has accelerated in the Asian Pacific region as competitive advantage has shifted and as protectionist measures have changed traditional source patterns. The Asian Pacific region has evolved into an interactive international production system comprising three tiers of countries: Japan, the four Asian Newly Industrialized Countries (ANICs), and the four developing countries of the Asian Pacific region (Indonesia, Malaysia, the Philippines and Thailand). The fundamental economic reality which has molded this system is the dynamic complementarity in location advantages of the three tiers.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1007/BF01732505
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